Families judge your care
by your website first.
Before a daughter ever calls, she's already decided whether to trust you, usually on her phone, often late at night. We build home care websites that answer her questions fast, show real caregivers instead of stock photos, and turn her visit into a booked assessment.
See If You Qualify
We only work with home care agencies ready to scale.
Trusted by home care agencies across the United States
Where home care websites lose families
A site that looks fine can still lose the call.
Agencies rarely redesign because their site is ugly. They redesign because the phone got quieter, or a competitor started getting the families they used to get. The cause is almost never the colors.
It looks like every other agency.
Stock photos of smiling seniors tell a family nothing. They want to see the actual people who'll be in their parent's home, and an agency showing its real caregivers wins that trust.
Families can't find the answers.
How much does it cost? Do you serve my mom's town? How fast can care start? If those answers take more than a few seconds to find, the family moves on to the next agency in the search results.
It breaks on a phone.
You see your site on a fast office connection. Families see it on a phone, often in a hospital parking lot. A slow site or a hidden phone number loses them before the page even finishes loading.
Job seekers are clogging your inquiry form.
Without a clear careers section, caregiver applicants fill out the family inquiry form. Your intake team wastes time sorting through them while real families wait for a callback.
What we build
Built for families. Measured in assessments.
Every site we build has one job: turning a worried visitor into a booked care assessment. Everything on the page either helps with that or gets cut.
Conversion-Built Design
A clear path from first visit to booked assessment, with the phone number and next step always one tap away.
Tap-to-call on every screen
Short, clear inquiry forms
Real caregiver and team photos
Fast, Mobile-First Builds
Designed for a worried family member on a phone, not a designer on a big monitor.
Under 1.5 second load times
95+ Lighthouse performance score
Built for one-handed use
ADA-Compliant Accessibility
Readable text, strong contrast, and keyboard-friendly navigation, built in from the start. Many visitors are older adults researching care for themselves.
Accessibility built in, not added later
Screen-reader-friendly markup
Large, readable text
HIPAA-Conscious Forms
Inquiry forms that collect only what your intake team needs to call back, never diagnoses or medical history.
Minimum-information forms
No health details sent to ad platforms
Secure form handling
City & Service Pages
A page for every city you serve and every line of care, built with your local SEO from day one.
City and county pages
Service-line pages
Schema markup for Google and AI search
Careers & Recruitment Pages
A separate path for caregiver applicants, so job seekers never compete with families for your intake team's attention.
Mobile quick-apply forms
Job listings you can update yourself
Separate tracking for applicants
The difference
What families see on each site.
Small differences decide which agency gets the call.
Typical home care site
- Photos
Stock photos of smiling seniors
- On a phone
Slow to load, phone number hard to find
- Service area
One "areas we serve" list
- Inquiry form
Long forms asking for health details
- Caregiver applicants
Job seekers mixed into client inquiries
- Accessibility
Small text, low contrast, fixed later if ever
- After hours
A contact form nobody sees until morning
A CarePilot site
- Photos
Your real caregivers, office, and team
- On a phone
Loads in under 1.5 seconds, tap-to-call on every screen
- Service area
A page for every city and every line of care
- Inquiry form
Short, HIPAA-conscious forms with no diagnosis questions
- Caregiver applicants
A separate careers path with mobile quick-apply
- Accessibility
ADA-compliant from the first layout
- After hours
Connected to 24/7 intake, so every inquiry gets a fast reply
Service lines we specialize in
A dedicated page for every line of care.
A family looking for dementia care has different questions than one looking for a few hours of companionship. Each service gets its own page that answers them.
Private Duty Care
Pages that explain your services, how pricing works, and what makes your caregivers different, written for families choosing quality over the lowest price.
24-Hour & Live-In Care
Clear explanations of how round-the-clock care works, shift coverage, and caregiver matching, so families feel confident about your highest-value services.
Alzheimer's & Dementia
Pages that show your memory care training and approach, with resources that help families who are often overwhelmed and unsure where to start.
Caregiver Recruitment
A careers section that sells your agency to caregivers, with pay, benefits, and a quick application that works on any phone.
Our build standards
Every site. No exceptions.
The standards every CarePilot site is built to, before it goes live.
<1.5s
Load time on mobile
95+
Google Lighthouse performance score
ADA
Accessibility built in from the first layout
100%
Your site and domain, owned by you.
How it works
From first audit to first booked assessment.
A clear process, and you'll always know what we need from you next.
Free website audit
We review your current site's speed, mobile experience, accessibility, and where families are leaving, and compare it against the agencies outranking you.
Sitemap & structure
We plan every page, from city pages to service lines to careers, and settle the layout before any design work starts.
Design
Mobile and desktop designs built around your real team and caregivers. You see and approve everything before it's built.
Build & connect
Development, forms, call tracking, and connections to your intake system and CRM. Accessibility and speed are tested throughout.
Launch & support
Final testing, careful redirects so your rankings carry over, and close monitoring after launch to catch and fix any issues fast.
FAQS
Website questions, answered plainly.
What home care agency owners ask us before starting a new site.
Should we redesign our current site or start from scratch?
Often a redesign is the better value. You keep your domain, your search rankings, and the pages that already bring in families. We review what's performing before changing anything, then redirect old pages carefully so your rankings carry over to the new site.
Will our new site be ADA-compliant?
Yes. Accessibility is built in from the first layout: readable text sizes, strong color contrast, keyboard navigation, and screen-reader-friendly markup. That matters even more for home care, because many visitors are older adults researching care for themselves.
Are the inquiry forms HIPAA-conscious?
Yes. Forms ask only for what your intake team needs to call the family back, such as name, phone, city, and the type of care they're looking for. We don't ask for diagnoses or medical history online, and we don't send form details to ad or analytics platforms.
Should we show our prices on the website?
Cost is one of the first questions families have. You don't need a full price list, but explaining how pricing works, such as hourly minimums or what affects the rate, helps families trust you and filters out inquiries that aren't a fit for private-pay care.
Can the site help us recruit caregivers too?
Yes. Every site includes a separate careers section with a short, mobile-friendly application. Keeping applicants on their own path stops job seekers from filling up the inquiry forms meant for families.
Can we update the website ourselves?
Yes. Your team can edit text, swap photos, and post job openings without a developer, and we walk you through how. For bigger changes, we're a message away.
Client voices
What agency owners actually say.
Pulled from verified Google reviews and client interviews. Full versions on our reviews page.
★★★★★
Their digital strategy significantly improved our search rankings in Google and ChatGPT, and we've seen a noticeable increase in calls and inquiries from local families. The results have been clear and consistent.
★★★★★
Their digital marketing strategy helped us connect with local families specifically looking for private-pay services. The result has been a steady increase in qualified inquiries and new starts of care within our service area.
Send us your URL. We'll show you what's costing you calls.
Get a free audit of your current website: speed, mobile experience, accessibility, and exactly where families are dropping off. You keep the findings, whether you hire us or not.
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Sat · 8am-4pm ET
The digital marketing partner built exclusively for home care agencies. We help agency owners build sustainable client pipelines one family at a time.
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Serving home care agencies across all 50 states · USA & Canada based
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