Your care is better
than your rating says.
Most home care agencies have happier families than their star rating suggests. The happy ones just never got asked. We fix that, reply to every review in a HIPAA-conscious way, and keep your profiles accurate everywhere families check before they call.
See If You Qualify
We only work with home care agencies ready to scale.
Trusted by home care agencies across the United States
Why good agencies have weak ratings
Happy families stay quiet. Upset ones post.
A family whose mother is well cared for gets on with their life. A family with one bad experience goes straight to Google. Without a system, your rating reflects your worst week, not your usual one.
Nobody asks the happy families.
Your caregivers are busy and your office is busier. Review requests happen when someone remembers, which means they mostly don't happen at all.
One bad review sits there unanswered.
A one-star review with no reply looks like you didn't care. The families reading it now don't know the story, only that you stayed silent.
Replies that risk a HIPAA problem.
A well-meant reply like "We're sorry your mother's care didn't meet expectations" confirms she was a client. Healthcare providers have been fined for exactly this kind of response.
Former caregivers leave revenge reviews.
A caregiver who left on bad terms posts as if they were a family. Many agencies don't know these can be reported and removed.
The first question everyone asks
Which reviews can actually be removed?
Most agencies hear "it depends" followed by a proposal. Here are the honest odds, so you know what's realistic before you spend anything.
Breaks the rules
Reviews that break platform policy can be reported, and platforms do act.
- Fake or competitor reviewsSomeone who was never a client, or a rival agency posing as a family.
- Former caregivers posing as familiesReviews about a former employer are a conflict of interest under Google's rules.
- Private client detailsReviews that expose a client's name, address, or health information.
- Harassment or profanityAbusive, hateful, or completely off-topic content.
Depends on proof
Worth trying, but the odds depend on evidence and the platform.
- Provably false statementsA stated fact that isn't true, not an opinion. Where platforms won't act, it becomes a matter for a lawyer, not a marketer.
- Outdated listingsOld directory pages or complaint sites with wrong details. Some will update or remove them on request.
Real and accurate
Platforms protect these on purpose. Be wary of anyone who says otherwise.
- Genuine reviews from real familiesEven unfair ones. Even when they've remembered the details wrong.
- Accurate public recordsState inspection reports or legitimate news coverage.
What we do
More reviews. Better replies. No shortcuts.
The fastest way to improve a rating isn't deleting reviews. It's making sure the families you serve well actually share their experience.
Review Requests
Automated text and email requests sent to every family at the right moment, with one tap to leave a review.
Timed to positive care milestones
Direct links and QR codes
Paused after a client's passing or hospice move
HIPAA-Conscious Replies
Every review answered, usually within a business day. Replies never confirm someone is a client or mention care details.
Replies to positive and negative reviews
Negative replies sent to you for approval
Privacy-safe templates for your team
Removal Requests
Fake reviews, former employee reviews, and reviews exposing private details, reported and tracked until resolved.
Policy violation reports
Honest odds before we start
No charges for hopeless attempts
Care Concern Alerts
A short care check sent alongside every review request, so concerns reach your team privately before they become public.
Instant alerts to your office
Concerns sent to the right manager
Follow-up tracking
Profile & Listing Accuracy
Your Google Business Profile, Facebook, Yelp, Caring.com, and other directories kept consistent, so reviews aren't split across duplicate listings.
Duplicate listing cleanup
Matching details everywhere
Photos and service updates
Monitoring & Reports
New reviews and rating changes across every platform, with alerts going to you as well as us.
Real-time review alerts
Monthly rating and volume reports
Competitor rating comparison
Worth asking any agency
Do they ask every family, or just the happy ones?
A lot of review software surveys families first and only sends the happy ones to Google. It raises the average, and it breaks the rules.
Review gating
- Who gets asked
A survey first, and only happy families are sent to Google
- Unhappy families
Quietly routed to a private inbox nobody checks
- The rules
Against Google's and Yelp's review policies, and FTC guidance
- The risk
Penalties land on your profile, not the software vendor's
- How it looks
A suspiciously perfect rating families don't fully trust
Ask every family
- Who gets asked
Every family receives the same review request
- Unhappy families
A separate care check flags problems to your team right away
- The rules
Fully within every platform's policies
- The risk
None to your profile, and problems get fixed early
- How it looks
A real, steady rating with thoughtful replies families can trust
Who's reading and writing about you.
Four audiences. One reputation.
Your reputation isn't just Google stars. It's what families, clients, caregivers, and referral partners see when they look you up.
Families
The adult children who hire you. Their reviews carry the most weight with other families, so they get requests timed to good moments in their parent's care.
Clients
Many clients can't easily leave a review themselves. When they can, we make it simple, with large-text links and help from the family where needed.
Caregivers
Caregivers check Indeed and Glassdoor before applying. We monitor and respond there too, because your employer reputation decides who applies.
Referral Partners
Discharge planners, social workers, and senior living staff often check your reviews before recommending you. A strong, recent rating keeps referrals coming.
Our commitments
Promises worth holding us to.
Reputation work runs on trust. These are the rules we follow on every account.
100%
Of families receive the same review request
0
Fake, bought, or incentivized reviews, ever
1 day
Typical reply time on new reviews
100%
Your profiles stay in your name
How it works
Requests first. Removals last.
Reversing this order is the most common and expensive mistake in reputation management.
Free reputation audit
We review every platform where families and caregivers can find you, and show you your rating, review count, and unanswered reviews next to your top competitors.
Turn on review requests
Connected to your scheduling or CRM system so requests go out automatically at the right moments. This is the part that actually moves your rating.
Clear the backlog
Every unanswered review gets a HIPAA-conscious reply, oldest first. On most profiles, this alone changes how families see you.
Report what breaks the rules
Fake reviews, former employee reviews, and privacy violations, reported and tracked, with honest odds before we start.
Monitor & report
Ongoing alerts, replies, and monthly reports, so you always know where your rating is heading and why.
FAQS
Reputation questions, answered honestly.
What home care agency owners ask us about reviews, replies, and removals.
Can you get a bad review removed?
Sometimes. If a review breaks platform rules, such as a fake review, a competitor, a former employee posing as a family, or content exposing a client's private details, we report it and platforms often act. A genuine review from a real family stays, even if it feels unfair. Anyone promising to remove real reviews is either overselling or doing something that puts your profile at risk.
Is it HIPAA-safe to reply to reviews?
It is if the reply is written carefully. Healthcare providers have been fined for confirming patient details in review replies. Our replies never confirm that the reviewer is a client, and never mention care, health, or schedule details, even when the family shared those details themselves.
Who should we ask for reviews, the client or the family?
Usually the family member who arranged care, since they're the ones comparing agencies and reading reviews. We time requests around positive moments, like a few weeks into a good caregiver match, and never send automated requests after a client has passed away or moved to hospice.
Do you only ask happy families for reviews?
No. Every family receives the same request. Asking only happy customers, often called review gating, is against Google's and Yelp's rules. Separately, a quick care check flags any concerns to your team so you can fix them before they become a public review.
How long until our rating improves?
It depends on how many reviews you already have. An agency with 30 reviews can see its average move within two to three months of steady requests. An agency with several hundred will take longer, because each new review is a smaller share of the total. We'll show you the realistic timeline in your free audit.
Can you help with reviews from caregivers on Indeed or Glassdoor?
Yes. Caregivers check your employer reviews before applying, so we monitor and respond to them too. We also make sure former employees aren't leaving reviews on your client-facing profiles, which breaks Google's conflict-of-interest rules and can be reported.
Client voices
What agency owners actually say.
Pulled from verified Google reviews and client interviews. Full versions on our reviews page.
★★★★★
Their digital strategy significantly improved our search rankings in Google and ChatGPT, and we've seen a noticeable increase in calls and inquiries from local families. The results have been clear and consistent.
★★★★★
Their digital marketing strategy helped us connect with local families specifically looking for private-pay services. The result has been a steady increase in qualified inquiries and new starts of care within our service area.
See what families see when they look you up.
Send us your agency's name. We'll check every review platform, your replies, and your competitors' ratings, then tell you what's realistic to improve. If you don't need us, we'll tell you that too.
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The digital marketing partner built exclusively for home care agencies. We help agency owners build sustainable client pipelines one family at a time.
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Serving home care agencies across all 50 states · USA & Canada based
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