More home health referrals.
More patients choosing you.
Referral partners look you up before they send a patient. Patients look you up before they choose an agency. We make sure both find a referral-ready website, strong reviews, and an agency that's easy to work with, so your liaisons' hard work turns into more admissions.
See If You Qualify
We only work with home care agencies ready to scale.
Trusted by home care agencies across the United States
Why home health growth stalls
Great care isn't enough if nobody sends you patients.
Home health growth depends on referrals, and referrals depend on trust. Today that trust gets checked online, by referral partners and patients alike.
Referrals depend on a few relationships.
When one liaison leaves or one physician retires, referrals can drop overnight. Agencies that rely only on personal relationships are always one change away from a slow month.
Patients get a list, then they look you up.
At discharge, patients and families often receive a list of agencies to choose from. Your reviews, website, and star ratings help decide whether they pick you or the name above yours.
Referral partners check you online too.
A discharge planner deciding where to send a patient may glance at your website and reviews first. An outdated site or a handful of old reviews quietly costs you referrals.
Healthcare marketing has strict rules.
Anti-kickback laws, HIPAA, and ad platform health policies all limit what home health agencies can do. Generic marketing agencies often don't know where the lines are.
Who decides
Two audiences. One reputation.
Home health referrals come from professionals, but patients make the final choice. Your marketing has to earn the trust of both.
Referral partners
- Who they are
Physicians, hospital discharge planners, case managers, and skilled nursing facilities
- What they need
An agency that accepts referrals easily and starts care quickly
- Where they look
Your website, Medicare star ratings, and what their patients say about you
- What earns trust
Fast confirmations, clear service areas, and specialties they can count on
- How we help
Referral-ready pages, simple online referrals, and support for your liaisons
Patients & families
- Who they are
Patients leaving the hospital, and the adult children helping them decide
- What they need
Confidence that the agency they pick is good, nearby, and can start soon
- Where they look
Google, reviews, and Medicare's Care Compare, often while still in the hospital
- What earns trust
Strong reviews, a clear website, and a fast, friendly first call
- How we help
Local search visibility, review generation, and patient-friendly pages
How we grow home health agencies
Marketing that supports every referral.
We don't replace your liaisons. We make sure everything a referral partner or patient sees online backs up the work they're doing.
Referral-Ready Website
Pages built for busy referral partners, with your services, service area, specialties, and how to refer, all easy to find.
Clear referral pages
Service area and specialty details
Accepted insurance listed
Secure Online Referrals
An easy way for offices and discharge planners to send referrals any time, built on secure, HIPAA-compliant tools.
Secure referral submission
Fast confirmation to the sender
Works after hours
Reviews & Reputation
More reviews from satisfied patients and families, with HIPAA-conscious replies, so you stand out when people compare agencies.
Review requests after care
Privacy-safe replies
Monitoring across platforms
Local SEO for Home Health
Rank for the searches patients and families make after discharge, like "home health care near me" or "physical therapy at home."
City and service pages
Google Business Profile optimization
Schema markup for home health
Policy-Safe Search Campaigns
Google Ads that reach patients and families looking for home health, written within healthcare advertising rules.
Compliant ad copy
Service-area targeting
Post-discharge search keywords
Liaison Support
Digital materials and referral-partner pages your liaisons can share, so every visit is backed by a strong online presence.
Shareable referral-partner pages
Specialty program pages
Referral source tracking
Other specialties we market
Built for every line of care.
Many home health agencies also offer private duty services. We market each line with its own focus.
Private Duty Care
Steady private-pay clients across every type of in-home care, from companionship to personal care.
Live-In Care
More round-the-clock cases for families who need help after home health services end.
Memory Care
Families looking for specialized dementia care at home, often your longest-lasting clients.
Caregiver Recruiting
Fill open shifts with caregivers who stay, so growth isn't limited by staffing.
By the numbers
A big market, and a crowded one.
Millions of Medicare patients use home health every year, and thousands of agencies are competing for them. (Source: Medicare Payment Advisory Commission, MedPAC Reports to the Congress, 2025 and 2026)
2.7M
Medicare patients served
Traditional Medicare patients who received home health care in 2024.
$16B
Spent on home health
Medicare spending on home health services in a single year.
12K+
Agencies competing
Medicare-certified home health agencies across the country.
18%
Of hospital stays
Hospital discharges followed by home health care.
How it works
From word of mouth to a steady referral stream.
Built to support your liaisons, not replace them.
Referral & visibility audit
We look at how referral partners and patients find and judge your agency today: your website, reviews, Care Compare listing, and local search results.
Make referring easy
Clear referral pages, a secure online referral option, and fast confirmations, so sending you a patient takes less effort than sending one elsewhere.
Build patient visibility
Local SEO, review generation, and patient-friendly pages, so families who look you up after discharge feel confident choosing you.
Support your liaisons
Referral-partner pages, digital materials, and service-area details your liaisons can share, so every visit is backed by a strong online presence.
Track what sends admissions
Reports on which referral sources, channels, and searches lead to admissions, so you know where to focus.
FAQS
Home health marketing, answered honestly.
What home health agency owners ask us about growing referrals and admissions.
Most of our referrals come from relationships. Can marketing really help?
Yes. Marketing doesn't replace your liaisons, it makes their work easier. Referral partners look you up before sending patients, and patients look you up before choosing. A strong website, good reviews, and an easy referral process support every relationship your team builds.
Do patients really get to choose their home health agency?
Yes. Under Medicare rules, patients have the right to choose their home health agency, and hospitals must give them a list of options and respect their preferences. Many patients and families look agencies up before deciding, which is why your online presence matters.
Is your marketing compliant with healthcare rules?
Yes. We never offer anything of value in exchange for referrals, which federal anti-kickback rules prohibit. Our ads follow Google and Meta's health advertising policies, and patient information is handled in a HIPAA-conscious way.
Can you improve our Medicare star ratings?
No marketing agency can directly change your Care Compare star ratings, because they come from CMS quality data and patient surveys. What we can do is strengthen everything else people see, like your reviews, website, and responsiveness, and help you present your quality clearly.
How is home health marketing different from private duty marketing?
Private duty clients usually find you through family searches and pay privately. Home health patients mostly come through referrals and are usually covered by Medicare or other insurance. That means home health marketing focuses on referral partners and post-discharge patients, not just families searching online.
Should we accept referrals online?
A secure online referral option makes it much easier for busy offices and discharge planners to send patients your way, especially after hours. Because referrals include patient information, it must be built on secure, HIPAA-compliant tools, never a standard contact form.
Client voices
What agency owners actually say.
Pulled from verified Google reviews and client interviews. Full versions on our reviews page.
★★★★★
Their digital strategy significantly improved our search rankings in Google and ChatGPT, and we've seen a noticeable increase in calls and inquiries from local families. The results have been clear and consistent.
★★★★★
Their digital marketing strategy helped us connect with local families specifically looking for private-pay services. The result has been a steady increase in qualified inquiries and new starts of care within our service area.
Make your agency the easy choice.
Book a free 20-minute call. We'll review how referral partners and patients see your agency online, compare you with the agencies around you, and show you what would make you the easy choice for both.
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The digital marketing partner built exclusively for home care agencies. We help agency owners build sustainable client pipelines one family at a time.
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