More live-in cases.
Fewer four-hour shifts.
One live-in client can be worth more than a dozen short-visit clients, yet most agencies market live-in care with one line on a services page. We build campaigns, pages, and intake around families who need round-the-clock care, so your schedule fills with the cases that actually grow your agency.
See If You Qualify
We only work with home care agencies ready to scale.
Trusted by home care agencies across the United States
Why live-in cases slip away
Your best cases are the hardest to win.
Live-in families have the biggest need and the biggest budget. They also have the most questions, the most urgency, and the most options.
Families don't know what to search for.
Live-in care, 24-hour care, round-the-clock care, overnight care. Families use these words interchangeably, and if your site only uses one of them, you miss the others.
The decision happens in a crisis.
A fall, a hospital discharge, a family caregiver who can't keep going. Live-in decisions are made in days, not months, and the agency that answers first with clear answers usually wins.
You're compared to private hires.
Families see cheaper independent caregivers on Care.com and Facebook groups. If your marketing doesn't explain what an agency offers that a private hire can't, you lose on price.
You can't sell what you can't staff.
Live-in caregivers are the hardest to recruit. Marketing that brings in live-in cases without a recruiting plan just means turning families away.
How we win live-in cases
Marketing built around round-the-clock care.
Live-in families need different keywords, different pages, and faster answers than hourly clients. Every part of our system is set up for that.
Live-In Search Campaigns
Google Ads built around high-intent live-in searches, with their own budget so they never compete with short-visit campaigns.
"Live-in caregiver" and "24 hour care" keywords
Separate live-in budget
City-level targeting
Live-In Landing Pages
Pages that answer the questions live-in families ask before they call, so they arrive informed and ready to book.
Live-in vs 24-hour care explained
How pricing works
What the home needs to have
Local SEO for Live-In Keywords
A live-in care page for every city you serve, so you rank where families search for their parent's town.
City-specific live-in pages
Google Business Profile services
Schema markup for live-in care
Rapid-Response Intake
Live-in inquiries flagged as high priority and answered day or night, because these families often decide within days.
Priority routing for live-in inquiries
After-hours answering
Same-day assessment booking
Trust-Building Content
Clear reasons to choose an agency over a private hire: screening, training, backup caregivers, and supervision.
Agency vs private hire comparisons
Real caregiver stories
Long-term care insurance guides
Live-In Caregiver Recruiting
Recruiting campaigns for live-in caregivers running alongside client campaigns, so you can say yes to every case.
Live-in specific job ads
Mobile quick-apply
Cost-per-applicant tracking
The difference
Live-in cases need their own playbook.
Treating live-in care like every other service is the most common reason agencies don't get enough of it.
General home care marketing
- Keywords
"Home care near me" for every type of care
- Budget
Live-in and 4-hour cases compete for the same dollars
- Website
One line about live-in care on a services page
- Urgent inquiries
A discharge case waits for a callback like any other
- Caregivers
Cases come in before anyone's lined up to take them
Live-in focused marketing
- Keywords
"Live-in caregiver" and "24 hour home care" in every city you serve
- Budget
Live-in campaigns get their own budget, protected
- Website
Pages that answer the questions live-in families actually ask
- Urgent inquiries
Flagged as high priority and answered day or night
- Caregivers
Live-in recruiting runs alongside, so you can say yes
Other specialties we market
Built for every line of care.
Live-in care often comes with other needs. We market each specialty with the same focus.
Private Duty Care
Steady private-pay clients across every type of in-home care, from companionship to personal care.
Alzheimer's & Dementia Care
Reach families looking for specialized memory care at home, often your longest-lasting clients.
Caregiver Recruiting
Fill open shifts and live-in positions with caregivers who stay, so growth isn't limited by staffing.
Home Health Care
Grow referrals from physicians, hospitals, and discharge planners for skilled care at home.
By the numbers
Why live-in cases change your business.
Families are spending more on in-home care, and more of them are reaching a breaking point. (Sources: CareScout Cost of Care Survey 2025; AARP & National Alliance for Caregiving, Caregiving in the US 2025)
$35/hr
Median cost of in-home care
Up 3% in a year, and still rising across the country.
$80K+
Per client, per year
At 44 hours a week. A live-in client is worth even more.
1 in 4
Caregivers at full-time hours
Family members giving 40+ hours a week. Tomorrow's live-in families.
63M
Family caregivers in the US
Nearly 20 million more than a decade ago.
How it works
From scattered inquiries to a full live-in schedule.
Cases and caregivers, grown together.
Live-in market audit
We look at how families search for live-in care in your area, which competitors show up, and how your site and intake handle a live-in inquiry today.
Caregiver capacity check
Before we bring in more cases, we look at how many live-in caregivers you can staff, and plan recruiting to match.
Build live-in campaigns & pages
Search campaigns, city pages, and landing pages built specifically for live-in families, with their own budget.
Fast intake
Live-in inquiries are flagged and answered day or night, with assessments booked while the family is still deciding.
Scale what works
Monthly reports on live-in inquiries, assessments, and new cases, with budget moved to the cities and campaigns that bring them in.
FAQS
Live-in marketing, answered straight.
What agency owners ask us about growing their live-in caseload.
Is it worth marketing live-in care separately from hourly care?
Yes. Live-in families search differently, ask different questions, and are worth far more to your agency than a few hours a week. When live-in care shares a budget and a website page with every other service, it gets a fraction of the attention it deserves.
Families keep confusing live-in care and 24-hour care. Can you help with that?
Yes. We build pages that clearly explain the difference, including how a live-in caregiver's rest and sleep time work versus rotating 24-hour shifts. Families who understand the options before they call are better fits and easier to book.
What if we don't have enough live-in caregivers to take more cases?
Then marketing alone will only lead to turning families away. We run live-in caregiver recruiting alongside client campaigns, so new cases and new caregivers grow together.
How do you compete with private caregivers on sites like Care.com?
By showing what families get from an agency that they don't get from a private hire: screened and trained caregivers, backup coverage when someone is sick, supervision, and no payroll or tax headaches. For round-the-clock care, that peace of mind matters more than the hourly rate.
Can you reach families with long-term care insurance?
Ad platforms don't allow targeting people by insurance or health status. Instead, we create content and search campaigns around how long-term care insurance can pay for in-home care, so families with policies find you when they're researching.
How soon will we see live-in inquiries?
Paid search campaigns can start bringing live-in inquiries within the first few weeks. Local SEO for live-in keywords builds more slowly, usually over four to six months, but brings inquiries without paying for every click.
Client voices
What agency owners actually say.
Pulled from verified Google reviews and client interviews. Full versions on our reviews page.
★★★★★
Their digital strategy significantly improved our search rankings in Google and ChatGPT, and we've seen a noticeable increase in calls and inquiries from local families. The results have been clear and consistent.
★★★★★
Their digital marketing strategy helped us connect with local families specifically looking for private-pay services. The result has been a steady increase in qualified inquiries and new starts of care within our service area.
Ready for more live-in cases?
Book a free 20-minute call. We'll show you how families search for live-in care in your area, which agencies are winning those cases, and what it would take to make your agency the one they call.
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The digital marketing partner built exclusively for home care agencies. We help agency owners build sustainable client pipelines one family at a time.
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Serving home care agencies across all 50 states · USA & Canada based
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